北京獵頭人才推薦 IBM-performance marketing manager
自我評(píng)價(jià)：
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全局視角，邏輯化思考。
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跨部門溝通協(xié)調(diào)能力，解決復(fù)雜問(wèn)題的能力。
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團(tuán)隊(duì)協(xié)作，領(lǐng)導(dǎo)力，抗壓性。
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良好的溝通、表達(dá)、執(zhí)行力，結(jié)果導(dǎo)向。
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有限的人財(cái)物資源下，達(dá)到預(yù)期效果。
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金融、制造業(yè)經(jīng)驗(yàn)。
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Strong ability to work cross-functionally and managing multiple projects.
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Solid experience in marketing strategy planning and execution.
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Excellent leadership, teamwork and problem-solving skills.
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Strong sense of responsibility and work under pressure.
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Ability to work with limit human resources and budgeting.
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已婚已生育，無(wú)二胎計(jì)劃。
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工作經(jīng)歷：
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國(guó)際商業(yè)機(jī)器公司（INTERNATIONAL BUSINESS MACHINES）IBM (4年5個(gè)月)，performance marketing manager。
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●2014年11月-至今 performance marketing manager
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協(xié)同GTS BU、戰(zhàn)略市場(chǎng)部，針對(duì)不同行業(yè)特性、受眾特征制定市場(chǎng)營(yíng)銷策略，總結(jié)市場(chǎng)反饋，研究調(diào)整策略。
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組織編制季度營(yíng)銷規(guī)劃書(shū)（PMP），并推動(dòng)相關(guān)策略的實(shí)施，驅(qū)動(dòng)營(yíng)銷任務(wù)目標(biāo)達(dá)成。
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策劃組織實(shí)施面向客戶的市場(chǎng)活動(dòng)，并后續(xù)跟進(jìn)市場(chǎng)活動(dòng)，發(fā)現(xiàn)和創(chuàng)建來(lái)自市場(chǎng)活動(dòng)的商業(yè)機(jī)會(huì)；
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保持與客戶的良好溝通，維護(hù)客戶關(guān)系，響應(yīng)客戶商業(yè)需求；
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協(xié)同行業(yè)銷售跟進(jìn)客戶技術(shù)需求，了解客戶采購(gòu)流程及預(yù)算情況，促成贏單；
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在跟進(jìn)市場(chǎng)活動(dòng)與客戶溝通交流的過(guò)程中，聽(tīng)取客戶反饋，為戰(zhàn)略市場(chǎng)提供市場(chǎng)分析建議，以及客戶聲音和訴求，以期改進(jìn)活動(dòng)質(zhì)量，精準(zhǔn)對(duì)標(biāo)客戶。
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主要負(fù)責(zé)IBM全球科技服務(wù)部相關(guān)產(chǎn)品和解決方案的推廣和銷售。
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參與制定及實(shí)施GTS解決方案市場(chǎng)戰(zhàn)略，了解所屬業(yè)務(wù)單元戰(zhàn)略目標(biāo)，及時(shí)收集一線市場(chǎng)的信息，并進(jìn)行分析，協(xié)助團(tuán)隊(duì)完成下季度市場(chǎng)預(yù)測(cè)。
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負(fù)責(zé)員工GTS相關(guān)解決方案的培訓(xùn)，及時(shí)準(zhǔn)確向員工傳達(dá)GTS方案的賣點(diǎn)、價(jià)值、目標(biāo)客戶群體、成功案例，從而提升團(tuán)隊(duì)銷售能力。
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及時(shí)發(fā)現(xiàn)商機(jī)，為所屬業(yè)務(wù)單元?jiǎng)?chuàng)建更多來(lái)自white space新客戶的pipeline，做好新客戶系統(tǒng)注冊(cè)及維護(hù)，實(shí)時(shí)更新維護(hù)CRM系統(tǒng)。
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負(fù)責(zé)團(tuán)隊(duì)成員工作安排、指標(biāo)考核及日常管理工作。
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Work with MI, strategy marketing and GTS BU to understand market trends, industry know-how,competitive analysis and customer needs, to work out executable tactic planing.
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Execution on tactics and campaign including physical or digital events according to business needs.
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Responsible for the overall GTS target achievement;
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GTS solution forecast and pipeline management: Execute marketing event follow up to identify potential customers, work with sales to generate opportunities, support brand sales to materialize the project and achieve GTS revenue target;
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Call contacts to discuss their business environment, identify their IT needs, determine the most appropriate IBM solution, and engaging an appropriate IBM sales channel to own and close.
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Cooperate with strategy marketing team to train, guide and support region sales activities including GTS industry solution, svc product line,value proposition,unique value from competitors and bidding processes etc.
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Provide training of product knowledge for region sales team
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Collect marketing intelligence and feedback to strategy marketing team to optimize local product strategies, actively involve in marketing planning and timely feedback customers' comments.
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Arrange enablement of GTS related solution for team to improve selling skill, balance team work load.
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